A Modern Marketing Plan for a Modern Real Estate Market

Our goal: Get you the best price possible for your home!

Easy to say, but we back up our commitment with our own marketing department that focuses exclusively on marketing our listings. As a client, you can be assured that we have the resources to get the job done right that yields the best price for your home in the shortest amount of time. We accomplish this by using the latest technology reaching the maximum number of buyers.


Step 1: Pricing- Pricing a home correctly includes a statistical analysis and experience of current local market knowledge.

shutterstock_121748014The Stringer Group’s pricing analysis includes a close examination of recent comparable home sales, pending sales, an evaluation of overall market movement and aspects of your property that impact marketability including location, demand and condition of the home. Your motivation plays an important role as well, learning your reason for selling helps us open the price conservatively or aggressive. Market Knowledge: We also factor in inventory levels of comparable properties and evaluate the impact of distressed properties in the area, this helps set the tone for everything else.



Step 2: Preparation- Making a good first impression and preparing your home for the market

shutterstock_131382989Homes will sell faster and for more money if they are prepared properly for sale. We can help you with staging, organization and can even help arrange for repairs so you can get the best price possible! Our experience helps us better prepare you for the current real estate market, we know exactly what buyers are looking for and can assist you in making your home look and show it’s best. See our section about Preparing Your Home for Sale for more details.



Step 3: Photography- Simply the best real estate photography

kitchenpicProfessional photography makes your home stand out and look fantastic online and in print. Our stunning images draw more people to your listing will make a good first impression even with the most demanding home buyer. Our photography really is a level above our competition, we have access to better equipment and put more time and effort into making your house look it’s best. Before Royce Stringer obtained his real estate license, he already had 10 years of photography experience and over 1500 virtual tours under his belt. His real estate photography knowledge is unparalleled in the Prescott area and his experience has prepared him to best serve his real estate client’s needs. Put his experience to work for YOU!



Step 4: Promotion: Get maximum exposure on the INTERNET!

yourlisting-syndicationToday, more than 80% of buyers shop for real estate online and start searching long before they even speak to a Realtor®. You can be sure you are reaching the largest online possible. Your listing will appear on dozens of top real estate sites including the most popular sites such as: realtor.com, trulia, yahoo homes, zillow and kw.com, just to name a few. In addition to top internet exposure, we also provide you with stunning multi-page layout flyers including plenty of photos, clear bulleted features, qr code with virtual tour link and feature the best details about your home.



Step 5: Results: Best of all; this outstanding marketing plan doesn’t cost you more!

sold houseWhy doesn’t it cost you more? Until now, this extensive marketing plan was only reserved for extremely high end properties. The cost would be very great and the agent would have to pay this amount up front out of pocket whether the house sells or not. Not many, if any agents are willing to go through the expense without a guarantee of a closing. By keeping our professional photography service within our team, it allows us to market your home in a way you would have never thought possible. All of this exposure will showcase your home in front of more buyers and will lead to more showings and the highest price possible for your home!


More Reasons we Believe we are the Best Real Estate Team you Can Do Business With…

Third & Fourth Generation Prescottonians

Huge database of clients and local knowledge formed by our heritage

Professional Photography on Every Listing

Digital SLR high-resolution photos with multiple lighting set-up

Full-color Two-Sided Flyers

Professionally designed flyers with QR code linking to virtual/video tour

Video Walkthrough Tour

Cutting edge HD video virtual walkthrough

Aerial & Elevated Photography

Breathtaking bird’s eye view photos ideal for hilltop & multi -level homes

Prominent Web Presence

Easy to navigate website with public homes & land search

Excellent Communication & Weekly Updates

We keep you informed! Weekly calls & status updates including tour views

Multiple Team Members to Meet Your Needs

We all do our part & work together to provide you with a better experience

E-Sign & Escrow Files in the Cloud

Electronic signatures and documents backed up in the cloud for easy access

*Marketing plan is used at discretion of agents and certain items may not be used to market each and every property